So, let’s see what we have here:
1. a problem: plastic bags and their impact on the environment
2. a group of people annoyed by this aspect , who have a strong desire to raise awareness about the problem.
Luzinterruptus ( a Spanish art collective ) considered that the best way to raise awareness about the impact of plastic bags on the environment is through an art exhibition. How? Exposing these plastic bags. Sure, you’re probably thinking now that the garbage, the dumpsters, could never be considered art. Couldn’t they? Cause the Luzinterruptus group thought the opposite.
And they implemented their idea. Where? In Winthertur ( a Swiss town ), at the Gewerbemuseum. Actually, in front of it. The initiative was called “Plastic Garbage Guarding the Museum” and presented plastic bags in a different light. And when I say “in a different light”, trust me, it’s different. They illuminated them. Isn’t it cool? Illuminated plastic bags flowting around the museum?
5000 bags were illuminated and exposed around the museum for 4 months. How did they get 5000 bags? They collected all the bags from the inhabitants of the city. Thw Gewerbemuseum actually exchanged entrance tickets to the museum for plastic bags, initiative that made the locals want to get involved.
How I find this initiative? Definitely interesting, cause it is not something you get to see everyday. But while I like the idea, I’m not sure if it is the best way to raise awareness about the problem. In a short-term, yes it does, because as I said earlier, locals exchanged the bags they don’t use for entrance tickets. But in a long-term? Will people continue to recycle?
via : My modern met
photos via: luzinterruptus.com