Just imagine a summer in Brazil. 40 degrees or even more. It seems unbearable right? Well, Sprite tooked advantage of the situation, creating a cool guerrilla marketing campaign. Where? Rio de Janeiro. How? By putting some showers on the beach that look like some giant Sprite dispensers.
As they say, the only thing that’s more refreshing than a Sprite, is a cold Sprite shower.
I think that with this initiative they managed to suggest how refreshing their beverage is. I like it ( both: Sprite as a beverage and the Sprite shower as a marketing initiative). It’s cool, creative, and it looks like fun!